An Intro to Guest Posting
Intro
We are talking about earned positionings. The publishers have to authorize this content. Do we want to release?
We're talking about real sites with genuine audiences. We're talking about flexible format. Again, very much we want to emphasize the publishers that we're talking about here get their revenue from sales.
They're releasing so that they can get brand-new clients or to offer services or products. We're not speaking about PBNs. We're not speaking about sponsored placements. We're not discussing any scenario where you need to pay money in order to get in front of somebody's audience. I desire to point out we're not always talking about op-ed situations here.
Now you're going to be able to reveal your knowledge, but you're going to be 2nd fiddle. You've got to put the publisher themselves and their interest in sales. That's the publisher benefit that you're going to be emphasizing when you approach this group.
Why guest posts?
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Now, why guest posts? Well, people, there's an enormous amount of visibility and reach here. Look at the pyramid. Now, this is representative of many industries usually, where we've got 95% of the publishers are publishing to get sales, 4% that are mission based and are supported by taxes, tuition, contributions, subscriptions, etc
. We've got the 1% ad supported. There are a lot of publishers out there attempting to offer in your vertical, in your clients' verticals, in your target vertical if you're in-house, and there's a great deal of disaggregated reach there. There's a lot newsletters out there, a great deal of social media followings out there, folks, that you could be working to get in front of.
You have a lot more subject and context control when you're publishing on these types of sites, when you're looking for publishing on these websites. Once again, if you're looking at the tax, tuition, contribution, and subscription supported swath here, the 4%, you can sometimes have topics where you can discuss sales or discuss a sales page.
More frequently you have actually got to actually focus on the publisher's objective, why are they releasing. They're on an objective, therefore they're supported by something besides sales. Lastly, of course, if we're talking about digital PR or any kind of traditional media focus or PR effort, they desire content that's going to drive page views.
Anyways, you're much less able, at that point, to link into your sales pages. Once again, what we're talking about here or one of the benefits here rather links to sales pages, which of course is going to improve the rankings of your sales pages.
How to guest post.
Now why is that simpler in this context, in the context of helping somebody else sell? Well, let's dig in and talk through the how, and you'll see also what makes that possible.
Discovering publishers.
So primarily we're talking about discovering publishers with whom you have top-of-funnel overlap, where a few of your top-of-funnel subjects, the discomforts that your prospective customers have and the discomforts their prospective customers have are comparable, interrelated.
Possibly we're talking about audience overlap. Perhaps we're talking about market overlap.
In the SEO space, we all have our favorite tool stack, the tools everybody uses, Moz. Well, if you're selling into that, if you're an agency like Citation Labs, it may make sense to work and attempt to get some presence on a SaaS tool in the SEO space.
Let's work here a bit longer though, stick on this one a bit longer and think about unbundling the stack in different verticals, because this is truly at the heart of the process and the method. Let's think about you're a real estate agent.
So within your stack or your market and certainly within your area, there are going to be some roofers too, and a handful of these folks are going to have blogs. Not all of them, however a handful will. So you're going to approach a roofer with a subject such as 10 reasons to fix your roofing before you put your home up for sale.
Now, this solves a roofing contractor problem, doesn't it? It's reasons to acquire roofing services. It offers you an opportunity to talk about your knowledge as a real estate agent and what impact roof condition may have on the sale of a house.
Let's enter into this one here, business ovens, let's say those brick ovens for pizza. We're looking at someone in the flour area. Perhaps they have actually got some organic flour. Well, you're going to compose them a guide on why you require to use organic flour in your pizza dough for your pizza restaurant, the difference that natural flour can make on the result of the quality of the dough, of the crust.
You're going to speak with temperature influence on natural versus not natural, if there is. There may not be, but let's simply for the sake of this assume there is. You're also going to have a terrific opportunity to link to your commercial pizza ovens.
If you're on a website that sells flour into the dining establishment area, well, it truly makes sense for you to have some visibility there. Let's say you offer cell phones and you're considering the physical fitness or health area. So you can pitch something.
You have actually got 10 apps that enhance your physical therapy. Once again, you're putting them first, since you're talking about augmenting services or work that's already going on, which is kind of assuming that somebody would be their client, would choose to go to this physical therapist, or would choose to go to yoga classes at this particular studio.
So this is what we're discussing when we think of or speak about unbundling this stack. You view as we develop topics that we would pitch, we're putting the publisher initially. Always putting the publisher first and recognizing the factor that they publish.
Sharpen your pitch.
They release because they want to offer services and items. You're thinking about subjects and formats that are going to support that and that overlap with what you're selling and how you're functioning. Attempt and get calls to action for your publisher into the title.
So we could revise this one. 10 factors to repair roofing prior to sale of house. No, 10 factors to call a roofing professional prior to you put your home up for sale, or 10 reasons to call a roofing professional now if you're going to put your home up for sale in April.
Again, you're really looking at sharpening your pitch for the intended purpose of this publisher group. We talked about it a little bit, discussed this earlier.
Check out different formats.
What other formats could be strong, potential formats? An infographic, a little, little infographic. Any of these could be described or supported through the use of graphics. Again, this is the kind of document or pitch that could be truly reliable, since the publisher is visiting right away how it might benefit their sales, the reason that they publish.
Keyword research study.
You're an SEO? You're going to lean into keyword research on your pitch. Hey, it looks like you're not ranking for some of these terms in your location. Once again, there requires to be overlap for these terms and with what you're attempting to offer it or with what your topic requires to be.
If you've got some basis behind your pitch, some keyword research study to support your topic and why it's going to benefit the publisher, you're miles ahead of anybody else who is pitching them.
Assist promote.
You're going to connect to it from another positioning if you get another one. You're going to put it up on Twitter to your following.Fact-based citations. Now among the key pieces here, it's sort of concealed down here at the bottom. You're going to make sure that when you're linking to your pages on your website, you're doing it in the context of a fact-based citation. Preferably you have actually got something on your sales page, we call it a citable component, that's fact-based, ideally your own information that supports a purchase choice ultimately.
If you understand that your ovens do best with organic flour at 412 degrees rather of 418 and you have actually got the information to support that, well, that's an excellent location Best gold coast SEO and reason to link back to your oven page that would have that information point discussed on it.
So once again, this design or this technique has to be supported by citable aspects surviving on your sales pages or whatever page you're connecting to, if you choose to go this path and not always do sales pages.
Conclusion.
Probably lots of concerns. That's our method to visitor publishing on sales-supported publishers. Provide it a shot and let me know how it goes. Love to hear from you at [email protected] happy to answer any concerns.