What Is link Building
What is link structure?
Link building is the process of getting other sites to link to pages on your site to help them rank greater in Google search results page.
In general, you can boil most "white hat" link structure strategies down to 2 easy actions:
Develop something notable (and for that reason worthy of a link);.
Program it to individuals who own sites (and hence can connect to it).
Hyperlinks are one of the 3 significant ranking factors in Google. So if you want your website's pages to rank high in search, you will probably need links.
Google (and other online search engine) take a look at links from other websites as "votes." These votes help them identify which page on a given topic (out of thousands of similar ones) deserves to be ranking at the really top of the search results page.
As a general guideline, pages with more backlinks tend to rank greater in search engine result. This has been studied at scale by many SEO companies and the connection between the variety of websites linking to a page and it's ranking position in Google has actually always ended up positive.
According to our research study, pages with more sites connecting to them tend to get more search traffic.
So links are important, that's a provided.
But why is it so essential to be developing them?
I suggest, sites tend to naturally connect to each other? You're just a couple of paragraphs into this guide and you have actually currently seen me connecting to two different pages.
Well, in an ideal world, the most important page on any topic would constantly get the most links and rank # 1 in Google. While lower-quality pages will not get as lots of links and will rank lower.
We're not living in this ideal world. And there are two primary reasons that the pages with the most links may not always be the very best ones:.
1. The Vicious Cycle of SEO.
Guess how I selected the 2 pages that I've linked to above. I did a fast Google search for the thing that I desired to referral, opened a couple of the top-ranking pages to confirm that they say what I require them to state, and connected to the one that appeared like the finest fit.
And that's how the two top-ranking pages got themselves a new link, which even more protected their high rankings in Google.
We call it "The Vicious Cycle of SEO." And we actually did a research study to show that it's a genuine thing.
The minute it's published, your remarkable page is instantly at a massive downside against those ranking at the top of Google for the exact same topic. And if you want to break into this vicious cycle, you need to be proactive about obtaining backlinks to it.
2. Your rivals are most likely structure links.
Let's state your page has gotten lots of links naturally (no link building included) and now ranks # 1 in Google for it's topic.
It's the same story with the owner of the page in position # 3, which utilized to be in position # 2. They're not delighted about it and they are most likely to start constructing links to repair that.
And while your page may actually be ten times much better than their pages (which is why it got so many natural links in the first place), your rivals can still outrank you if they are competent enough at developing links.
You can either do nothing and lament that the world is unfair or stand and resist.
Links aren't the answer to whatever.
From this introductory chapter it may appear that in order to rank # 1 in Google, all you need to do is build more backlinks than the pages that are currently ranking there.
And while that is true to a specific extent, in reality things are a little more nuanced than that.
Aside from all links not being equivalent (we'll talk more about it in Chapter 3), search engines consider lots of other variables when ranking pages. And the mix of these variables might in fact depend on the type of search question that you want to rank for.
So if you build great deals of links to your page and it still ranks inadequately, don't blame this guide for deceiving you. Check out other ranking elements that may prevent you from ranking well.
